I love this wonderful marketing strategy by 99 Old Trees in Singapore. Durian omakase (colloquially termed Sukawa by 99 Old trees.. a very Singlish phrase) is such a fabulous idea… it means you show up and the vendor picks a variety of the best fruit for you to sample (in unlimited supply). A few innovative companies in Hong Kong (that are from KL) have started doing this at sit down events, but no one has thought to coin it an “omakase” as it’s much more of a durian tasting of different varietals than necessarily the BEST of each one.
Check out this article about what 99 Old Trees is doing and do watch that video with Genevieve Loh, she’s superbly funny 😆.
I really miss being in Malaysia for durian season… is anyone coming to HK from KL/SG and can bring some omakase up for me? I miss having other varietals. In HK they only bother bringing in Musang king and maybe black thorn. Sometimes the Musang king is only so-so. I miss a good Tekka!
Ps. For the foodie uninitiated (from Wikipedia): Omakase is the Japanese tradition of letting a chef choose your order. The word means “I will leave it to you.” It’s a fine tradition that gives the chef creative freedom and the customer a memorable dining experience. Any good chef is a creative individual. … Omakase lets the chef flex their culinary talents.
A FB friend just went to 99 Old Trees and reported a stellar experience. Find them off Little India at 46 Owen Rd, #01-277 Singapore, Near Pek Kio Food Centre. But you’d better call them first… after this promo, I wonder if there’ll be any Durians left! Durians usually arrive from malaysia in the afternoon so get your tummy ready after 6pm…
Tel: +65 98222495 book by noon I would imagine!
Dedicated to Durians 