The Rich and Good Cake Shop: Durian Swiss Roll

Durian Swiss Roll anyone?

If you’re craving some fresh durian dessert during a durian drought (or happen to be in the Arab Street ‘hood), you can buy a nice durian swiss roll from the Rich and Good Cake Shop. I bought one for my TW who was visiting from Chicago and he was very excited about it.

Overheard while in the queue.

Rrring RRiiing RRRrriinnggg…. (telephone call)

“hello, ya ya I am here”

other person speaks

“yes they sell swiss roll, what flavor you want”

other person speaks

“yes they sell swiss roll, got all kinds of flavor, carrot, chocolate, vanilla, strawberry, durian what flavor you want?”

other person speaks

“no no carrot and strawberry not ready yet, another hour plus, you want durian or vanilla?”

other person speaks

“so you want or noooottt”

“ok ok I order a few now.”

This cake shop clearly has their slew of loyal customers. Judging by those in the queue, this was neither their first time here nor the first time they were queuing. At first I wasn’t sure how long it would take, every process in the shop seemed to still be non-automated and seriously pre-IBM. They don’t even have a POS, so you get a rather scrappy looking receipt. From the orders taken either at the door or by phone, everything was scribbled down by hand. It definitely retained the old-school feel and pumped out free delicious smells while you wait your turn to order. During this waiting time in the queue, there was plenty of time to browse the swiss rolls all neatly stacked in the fridge and to examine the flat cake that was exiting the oven on their trays in the tray trolleys. These were cooling and awaiting their turn to be “rolled” into a swiss roll with the requisite filling. They were definitely made on site.

Please note that this shop is a shop. Not a cafe, not a restaurant, nowhere to perch or sip an espresso. You get there (if you drive, put on a coupon for at least half an hour, park on Kandahar Street), get in the queue, wait your turn and get out. If you want the frills, check out the Japanese inspired cafe down the block, but beware the prices. If you’re price sensitive, there’s a little local modern kopitiam type of joint down the Southern end of the block.

As for my experience, I left after about half an hour with the swiss rolls for TW but unfortunately didn’t get to try them myself. That’ll be for my next trip.

Here’s their facebook page with very mixed reviews (although if you take into account what I mentioned above about the working conditions, you might sympathize with the staff), the various experiences posted should prepare you for yours. Notwithstanding, it feels nice to support an old Singapore business, there are so few of these cottage industries left: https://www.facebook.com/richandgoodcakeshop

 

One thought on “The Rich and Good Cake Shop: Durian Swiss Roll

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s