The NST carried an article today about the preferences of durians by age. The article stated that the younger generation (<50 yrs old) are no longer keen on durians, based on a survey conducted by the Federal Agriculture Marketing Authority (FAMA). As a result of this, the FAMA Director General Datuk Mohamed Shariff Abdul Aziz said that they will be conducting campaigns to promote the spiky fruit.
He did note that the enthusiasm for durian among the 50+ age group remain unchanged.
Its going to be interesting to see how FAMA intends to promote durians to the younger crowd, perhaps there is another fruit (jackfruit, mangosteen) that provides a model to follow?